The study programme
Economic Science - Media Management
Full-time degree course: 1 April and 1 October | Part-time degree course: 1 March and 1 September
3 years or 6 semesters - 1,800 hours | Around 6 weeks holiday per year are foreseen.
4 years or 8 semesters - 1,800 hours
As well as learning the basic principles of Economics and Law, and also Business English, the core curriculum covers a range of basic skills. The focus here is on degree orientation, the theory of knowledge and character development. The undergraduates learn all about the requirements and methods of scientific work.
The specialised part of the curriculum then gives students the particular know-how needed for the media sector. In contrast to degree courses offered up to now, our course content has a stronger vocational and industry focus. The specialised part of the degree course is accompanied by sub-projects and industry-related project work within a company. This is concluded by the completion of the related documentation and a presentation.
The increasing internationalisation of the degree courses we offer is demonstrated in the project-related practice-based part of the curriculum. A number of these lectures are held in English. Current management themes related to international economics and management complete the practice-based part of the curriculum.
The full-time degree course includes two periods of vocational practice which may be completed either here in Germany or abroad. The degree is concluded by the preparation of a practice-based Bachelor thesis. Successful graduates of the degree course are awarded the academic status of Bachelor of Arts.
All teaching content is communicated according to the latest teaching methods and using networked application. In addition, further key elements of the degree course are lectures, case studies and professional discourse and, in parallel to these, specialist internships, excursions and talks by guest speakers. In addition to actual classroom teaching, the knowledge gained here is then reflected upon and put to use in independent study work, group work and accompanied learning (eLearning). The various personal and professional backgrounds of the students are seen as an important source of enrichment for us all. Students may and are encouraged to make contributions to the teaching and learning process with their own questions and case studies. This teaching approach helps students to make a direct connection between theoretical knowledge and the real working environment.
