Contact

We would be happy to introduce our courses and the bbw Hochschule - University of Applied Sciences.
Arrange a personal consultation with us.

bbw Hochschule - University of Applied Sciences

Wagner-Régeny-Str. 21
12489 Berlin

Tel.: +49 (0)30 / 319 909 50
Fax: +49 (0)30 / 319 909 555

E-Mail: info@bbw-hochschule.de

My studies

Career Center Job Portal

To find current internship and job offers and to get to our Career Center use the accesses to our job portal here.



Learning Portal and Webmail

To access the virtual course rooms with study material and learning activities, please use the Learning Portal login here. To access your internal university email, please use the Webmail client login here.

bbw Community

In the bbw Community you can download your current certificate of study and find the latest news from the university.



Search

Economics and Business Management - Bachelor of Arts Digital Business and eCommerce

Facts

  • Academic degree

    Bachelor of Arts

  • Section

    Economics and Business Management

  • Type of study

    Full-time

  • Commencement of studies

    Winter semester
    Summer semester

  • Duration

    6 Semesters (full-time)

  • ECTS

    180

  • Locations

    Berlin

  • Language

    German

  • Costs

    36 installments of EUR 530.00 (EUR 19,080.00)

Bachelor
(Bachelor of Arts)

As a result of digitalisation and globalisation, the trade sector is subject to constant change and particularly strong competitive pressure. Striving for the greatest possible variety at the lowest possible cost requires ever shorter innovation cycles, adaptable product ranges and special flexibility. Consumer behaviour is changing rapidly and new information technologies are opening up more efficient ways of communicating. Online trading has become a global trend.

In the degree programme Economics and Business Management - Digital Business and eCommerce, you will be prepared for the complex challenges of the retail industry with theoretically sound and practical contents such as international procurement strategies, efficient controlling and merchandise management concepts, digital marketing and customer relationship management. Aspects of digitalisation and globalisation are a very special part of the teaching.

The Study Programme

Duration and Form of Study
  • Full-time studies: 3 years or 6 semester
Start of Studies
  • 1st April and 1st October
Study Times
  • Approximately eight weeks of semester break are planned for each year of study.
  • Full-time studies: In the period from 08:30 a.m. - 05:30 p.m.
Recognition of already completed academic achievements
Achievements already made within the framework of other training courses can be recognised after an individual examination and lead to a shortening of the study period.

Study Content

Admission Requirements

  • (Technical) university entrance qualification or
  • according to Section 11 Berlin University Act:
  • a vocational qualification eligible for the course of studies or
  • a certificate as a master craftsman, state-examined technician or state-examined business administrator.
For International Applicants
German language proficiency certificate: language level C1 according to Common European Framework of Reference for Language

Perspectives after Graduation

Perspektiven

This economic degree programme not only provides you with knowledge of classical business administration, but also with subject-specific knowledge of management activities in the retail sector. This ensures significantly higher career entry and promotion opportunities. Your studies will qualify you for tasks in a national as well as in an international environment.




Employments | Fields of Activity | Occupational Fields

  • Functions in national and international commercial enterprises (wholesale and retail)
  • Positions as branch manager, department head, market manager, area or regional manager
  • eCommerce
  • Merchandise Management
  • Purchasing and Procurement
  • CRM, Merchandising
  • Marketing
  • Sales
  • Logistics
  • Controlling
  • Human Resources
  • Market Research

Further Information

Finanzierung und Förderung

Finance and Funding

Information on finance and funding.

find out more

Certified Quality

The bbw University of Applied Sciences is institutionally accredited by the German Science Council and system-accredited by the FIBAA.

find out more
Studying in Berlin at the bbw Hochschule

Study in Berlin

Because Berlin is Europe's number one city for young people!

find out more