Digital Business and eCommerce | bbw Hochschule

Request info material

Facts

Academic degree

Bachelor of Arts
Section

Economics and Business Management
Type of study

Full-time
Commencement of studies

Winter semester
Summer semester
Duration

6 Semesters (full-time)
ECTS

180
Locations

Berlin
Language

German
Costs

36 installments of EUR 530.00 (EUR 19,080.00)

Bachelor
(Bachelor of Arts)

As a result of digitalisation and globalisation, the trade sector is subject to constant change and particularly strong competitive pressure. Striving for the greatest possible variety at the lowest possible cost requires ever shorter innovation cycles, adaptable product ranges and special flexibility. Consumer behaviour is changing rapidly and new information technologies are opening up more efficient ways of communicating. Online trading has become a global trend.

In the degree programme Economics and Business Management - Digital Business and eCommerce, you will be prepared for the complex challenges of the retail industry with theoretically sound and practical contents such as international procurement strategies, efficient controlling and merchandise management concepts, digital marketing and customer relationship management. Aspects of digitalisation and globalisation are a very special part of the teaching.

The Study Programme

Duration and Form of Study

Full-time studies: 3 years or 6 semester

Start of Studies

1st October

Study Times

Approximately eight weeks of semester break are planned for each year of study.
Full-time studies: In the period from 08:30 a.m. - 05:30 p.m.

Recognition of already completed academic achievements
Achievements already made within the framework of other training courses can be recognised after an individual examination and lead to a shortening of the study period.

Course of Study

The course is divided into two parts, Basic Studies and Advanced Studies. Thereby, the courses are modularly constructed.

The focus in the Basic Studies is on study orientation, epistemology and personality development. In addition, current topics international economic and managerial aspects and ethical aspects form the foundation of economics.

While the basic studies emphasis on the basic knowledge of economics, the Advanced Studies exclusively convey professional and industry related subjects. In addition to the compulsory modules, you decide individually on optional modules in order to follow your personal interests and strengthen your competencies. teaches content relevant to the field and industry.

For full-time studies, two internships are compulsory, which you can be complete in Germany or abroad, provide you important insights into the later professional life and should prepare you actively for starting a career.

The course of study concludes with a practice-oriented bachelor thesis and the award of the academic degree "Bachelor of Arts".

Practice-oriented Study

All teaching content is taught according to the latest teaching methods and in networked application. Since our professors and lecturers come from the business world, they can integrate their experience and their network into their teaching in a particularly practical way. In addition, lectures, case studies and specialist debates parallel to specialist internships, excursions and guest lectures are formative elements of the course. In addition to classroom instruction, the acquired specialist knowledge is reflected and applied in self-study, in group work and in accompanying learning (eLearning). The different life and professional backgrounds of the students are seen as an important enrichment.

Study Content

Basic Studies

Scientific Methods and Digital Competence Bases
Business Mathematics
General Business Administration
Business Law
External Accounting and Fundamentals of Corporate Taxation
Cost and Activity Accounting
Finance
Fundamentals of Economics
Economic Policy and Exports
Digital Business Processes and Information Systems
Project Management*
Intercultural Management | Business Ethics | Diversity Management*
Enterprise Management
Organisation and HR Management
Business English
Controlling
International Management & Corporate Strategy
Student Research Project I
Practical Phase I

*Elective Module

Advanced Studies

Principles of Trade Management
Retail Marketing
Material and Information Flow in Distribution
Electronic Commerce
Viral Marketing and Search Engine Optimization*
Information Logistics and Process Design*
CRM and Campaign Management
Global Supply Chain Management*
Quality and Environmental Management*
Market Research in Retail
International Commercial and Competition Law*
Entrepreneurship*
Student Research Project II
Practical Phase II
Bachelor Thesis and Colloquium

*Elective Module

Admission Requirements

(Technical) university entrance qualification or
according to Section 11 Berlin University Act:
a vocational qualification eligible for the course of studies or
a certificate as a master craftsman, state-examined technician or state-examined business administrator.

For International Applicants

German language proficiency certificate: language level C1 according to Common European Framework of Reference for Language

Perspectives after Graduation

This economic degree programme not only provides you with knowledge of classical business administration, but also with subject-specific knowledge of management activities in the retail sector. This ensures significantly higher career entry and promotion opportunities. Your studies will qualify you for tasks in a national as well as in an international environment.

Employments | Fields of Activity | Occupational Fields

Functions in national and international commercial enterprises (wholesale and retail)
Positions as branch manager, department head, market manager, area or regional manager
eCommerce
Merchandise Management
Purchasing and Procurement
CRM, Merchandising
Marketing
Sales
Logistics
Controlling
Human Resources
Market Research