Integrative Management of Creative Industries

Facts

• Academic degree

  Master of Arts

• Section

  Economics and Business Management

• Type of study

  Full-time
  

• Commencement of studies

  Winter semester
  Summer semester
  

• Duration

  4 Semesters
  

• ECTS

  120

• Locations

  Berlin

• Language

  Englisch
  

• Costs

  EUR 15,360.00
  
  Monthly Payment for Nationals:
  24 installments à EUR 640.00
  
  Semester Payment for Internationals:
  4 installments à EUR 3,840.00
  
  Application Fee for Non-EU Citizens:
  EUR 250.00

Master
(Master of Arts)

The Culture and Creative Industries (CCI) have helped turn Berlin into one of Europe's most attractive metropoles for creative professionals and young talent. The lively and dynamic artistic and cultural scene has led Berlin to become a Creative City, with new spaces regularly opening up and increasing revenues being generated as a result. Start-ups from the worlds of fashion, design, architecture and marketing as well as larger and more established companies operating in the realms of music, IT, gaming and media all use Berlin as the hub to reach new customers in their respective markets. Adding to Berlin's appeal is its affordable locational factors, its low cost of living, and of course the allure of being a hip, international and tolerant city.
The "Management of Creative Industries" master's programme has been specifically designed to span several sectors of the creative industry. It's the first study programme to employ a holistic approach to proactively address the dramatic changes soon to affect the industry and runs successfully for 4 years at the bbw Hochschule - University of Applied Sciences. The course structure is accommodating for those already working in the industry, because the lectures take place on Friday and Saturday. Seminars and lectures are held in English - the working language of most companies active in the CCI.

Impressions of the Studies

The master's degree in Management of creative industries is primarily aimed at graduates from related subjects such as general management studies including, but not limited to specialisations such as tourism, fashion, media and event management, as well as business communication. The course was labelled "very good" by the well-known CHE Ranking of the time. The course has been running very successfully at bbw Hochschule for four years. In order to get a better picture of the results, we would like to inform you that some theses will be published on the website www.creativeindustries.berlin ; here you can also get a better understanding of what this master's content is all about.

The master's course focuses on management issues. In a relatively small group, the students' study in interdisciplinary course with other graduates of different nationalities and professional backgrounds.

With the bbw master's degree in Management of Creative Industries, graduates in the first final grades have been able to establish themselves not only in management positions in the creative industries but also in innovation management and risk financing in the traditional business environment. Own start-ups have also been successfully founded. The curriculum is systematically designed and taught with a high level of practical relevance. In the Methods of Creative Industries module, a business simulation is carried out in which the students simulate the management of an escape room company.

Perspectives after Graduation

Berlin is a vibrant hub for the Creative Industries. The German capital is world-renowned for its broad spectrum of job and business opportunities that require creative expertise.

The creative industry is an exciting and booming economic sector, especially in Berlin; the creative industries of the city state provide more than 200.000 jobs that are subject to social security contributions and additionally more than 100.00 freelancers, as you can read over here .

That's why the bbw Master's Programme was created - to prepare you for roles in all branches of the Creative Industries, ranging from Project Manager, Innovation Manager, Social Media or Community Manager, Consultant or even as the Founder of your own innovative start-up.

Study Content

Here are some facts about the study programme:

• In Methods of Creative industries, we develop an overview about specific methods of a platform driven approach, including big data analysis based on a role-playing game.
• Innovation development includes design thinking and other methods of idea development.
• Intellectual property management & branding highlights basics and trans-sectorial brand strategies.
• With Advanced ICT the students explore the ICT ecosystem of tomorrow and beyond.
• Digital entrepreneurship treats different business models in the platform economy.
• Strategic financial planning treats financial, Managing talents HR issues and specificities of CCI management, Contracts and agreements (legal) looks into the work of related lawyers.
• Productions, making, prototyping - 3 D printing is a hands-on course to develop own modes with 3D printers.
• Community driven marketing explains the holistic importance of community building in all of the platform driven CCI's.
• "Walk the talk" is the course where we deepen and broaden our strategic knowledge to hybrid and long-term business strategies within CCI.
• In "strategies of financing" we discuss basics of project financing, finding clients,. Partners, public funding and eventually investment.

Holistic Approach

The master's programme takes a holistic approach to address the disruptive impact the "Digital Shift" is having on society, the economy and the media. The programme focuses on innovation-development techniques such as Design Thinking to help foster your skills associated with Product Development, Intellectual Property Management, Branding, Advanced Information and Communication Technologies.

Alumni Talk - Where are they now

Top Rating in CHE Ranking

CHE Ranking: At bbw Hochschule, you can study not only during the standard period of study, but also with optimal study organization and in various courses of study with an international orientation - these are three strong arguments for starting your studies at bbw Hochschule for the upcoming semester - and all three are proven by the renowned CHE ranking from "Zeit-online".

Here are some facts about the CHE Ranking for the study programme MCI:

• Graduation in appropriate time: 100%
• International Orientation: The course of studies is held completely in English. The students come from all over the world, many of them have completed their Bachelor's degree abroad. Therefore, the course of studies is very intercultural and international.
• External practitioners: At bbw Hochschule, a large number of teachers teach with direct practical relevance - many of the professors work part-time in management positions in companies of all sizes or run their own companies.
• Theses in exchange with practice: A large part of the Master's theses is based on topics from the practice of our students' original companies.
• Contact to professional practice in the study course: often takes place in regular excursions to companies

Studying in the Heart of Berlin

Open to Future Innovations

Our experienced teachers and professors have the know-how and business track record to impart the knowledge you will need to understand Human Resource Management, Methods and Strategies of CCI Management, Strategic Financial Planning, and Controlling. The programme also encompasses new Sharing Economy and Community Driven Marketing approaches to help prepare you for the innovative business schemata of the future.

Berlin is a wonderful place for young people

The organization "Youthful Cities" recently named Berlin the best city in Europe for young people. Jobs, public transport, internet connection as well as the local film and music scene were all assessed as part of the rating. Berlin has a lot to offer in every aspect. Adding to its appeal is the mix of different cultures and people from all around the world. But the truly special thing about Berlin is that it still has a small town feeling: Every district has its own neighborhood and unique flair.


Even more great reasons to study at bbw Hochschule in Berlin:

Exciting student life: The countless bars, pubs and clubs in Berlin make for its legendary nightlife. During the day you can relax in any one of the city's affordable and stylish cafés. Or you can head to the more unusual locations like the Mauerpark in Prenzlauer Berg, the beach bars in Mitte, or the Badeschiff in Treptow.

Arts & Culture: The art scene in Berlin is constantly buzzing. Thousands of exhibitions, an impressive array of museums and cultural centers as well as innovative galleries tucked away in quiet courtyards and multicultural weekend markets are all waiting to be discovered.

Music Mecca: Berlin is known worldwide for its electric, techno and house music scene. Some of the best DJs have played here, and many record companies produce their major hits in the city.

Fashion City: You can see it on the streets and in stores: the trends of tomorrow. Luxury and glamor can be seen side by side with new looks that challenge the status quo. The diversity here has made the city's fashion scene internationally renowned.

Admission Requirements

Application Process

The study programme is open to:

• German and International Bachelor Graduates from the Creative Industries (e. g. film, music or the games industry, marketing, IT, fashion, design or architecture).
• Bachelor Graduates of Corporate Communications, Media-, Fashion-, Tourism- and Event- Management, or alumni from bbw Hochschule - University of Applied Sciences.
• Young Professionals with a Bachelor's Degree and experience in the Creative Industries interested in furthering their skills or switching career paths for new business opportunities.

Requirements:

• A Bachelor's degree (or equivalent) of at least six semesters at a university (or equivalent institution), a technical college in Germany, or an equivalent institution abroad with a minimum grade: "Satisfactory" is required for acceptance into the Management of Creative Industries Master's Programme.
• Good English language skills on Level B2 of the Common European Framework of Reference for Languages are required for the course. This language proficiency can be demonstrated with the following certificates:
  
  
  • IELTS exam: minimum score of 5.5
  • TOEFL iBT: minimum score of 72
  • PTE: minimum score of 59
• Our register office will check the certificate on the basis of the Common European Framework of Reference. We can't accept proof of language skills from English speaking universities, courses or companies. Special regulations apply to the graduates of the bbw Hochschule - University of Applied Sciences.
  
  German language skills are not required for the Management of Creative Industries Master's Programme. However, a visa and residence permit is necessary to study in Germany.

The application deadlines for each respective semester are as follows:

• Winter semester: 15th August
• Summer semester: 15th February

Application Documents

In order to consider your application for our Master's course, we need the following documents:

• CV
• Copy of Bachelor's degree
• Copy of transcript of records/ mark sheets
• Copy of passport
• B2 English language certificate (IELTS min 5.5; TOEFL iBT min. 72; PTE min. 59)
• For applicants from India, Vietnam and China: APS Certificate

For verification of documents of Non-EU citizens, we ask for an application fee of 250.00 EUR. Please find more information on that here.

You can upload your documents and register here.

Downloads

Flyer Management of Creative Industries (pdf - 0,46 MB)

Framework Study and Examination Regulations bbw Hochschule (pdf - 0,63 MB)

SER Integrative Management of Creative Industries (pdf - 0,31 MB)

Pocket Brochure MCI (pdf - 1,23 MB)

Our Application Process (pdf - 0,27 MB)

Professors

Prof. Dr.

Malte Behrmann

Professor of Media Law, International Management, Entrepreneurship and Business Communications

+49 (30) 3199095-61

Email

Profile

Prof. Dr.

Johannes Kirch

Professor of Human Resource Management and Corporate Management

+49(30) 3199095-18

Email

Profile

Prof. Dr.

Verena Hahn

Professor of Economics

+49 (30) 3199095-17

Email

Profile

Prof. Dr.

Christoff Jenschke

Professor of Business Law and Health Law

+49 (30) 3199095-62

Email

Profile

Prof. Dr.

Christoph Mingtao Shi

Professor for International Management and Entrepreneurship

+49 (30) 3199095-63

Email

Profile

Statements of our Gratuates

Our field trips to real world companies are really inspiring. We are able to talk to entrepreneurs about their businesses' perspective and capture insights for our own development. By this we link the theory from class into praxis.

One of the main reasons for me to choose the master in management of creative industries is networking. Exchanging ideas with both fellow students and professors is essential for the career entry.

What I especially like about the course is the expertise of the professors who have already worked in the creative industries. They always succeed in clarifying the content with examples that are related to practical examples.

Convinced?

Then register now for your study programme at the bbw Hochschule – University of Applied Sciences!

Click here for the Online Application.