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Business Sciences - Bachelor of Arts

Trade Management and eCommerce

Facts

  • Academic degree

    Bachelor of Arts

  • Section

    Business Sciences

  • Type of study

    Part-time
    Full-time

  • Commencement of studies

    Winter semester
    Summer semester

  • Duration

    8 semesters (part-time)
    6 semesters (full-time)

  • ECTS

    180

  • Locations

    Berlin

  • Language

    German

  • Costs

    Full-time studies:
    36 installments of EUR 470,00 (EUR 16.920,00)

    Part-time studies:
    48 installments of EUR 352,50 (EUR 16.920,00)

Bachelor
(Bachelor of Arts)

As a result of digitalisation and globalisation, the trade sector is subject to constant change and particularly strong competitive pressure. Striving for the greatest possible variety at the lowest possible cost requires ever shorter innovation cycles, adaptable product ranges and special flexibility. Consumer behaviour is changing rapidly and new information technologies are opening up more efficient ways of communicating. Online trading has become a global trend.

In the degree programme Business Sciences with the specialisation Trade Management and eCommerce, you will be prepared for the complex challenges of the retail industry with theoretically sound and practical contents such as international procurement strategies, efficient controlling and merchandise management concepts, digital marketing and customer relationship management. Aspects of digitisation and globalisation are a very special part of the teaching.

The Bachelor of Arts degree qualifies you for challenging positions in marketing, e-commerce, controlling, purchasing and procurement or logistics. As a sales expert with eCommerce know-how, you have the best prerequisites to work in national as well as in international wholesale and retail companies, but also for self-employment. You can also benefit from the company network of the bbw University of Applied Sciences and make contacts in the business world during your studies.

The Study Programme

Duration and Form of Study
  • Full-time studies: 3 years or 6 semester
  • Part-time studies: 4 years or 8 semester
Start of Studies
  • Full-time studies: 1st April and 1st October
  • Part-time studies: 1st March and 1st September
Study Times
  • Approximately eight weeks of semester break are planned for each year of study.
  • Full-time studies: In the period from 08:30 a.m. - 05:30 p.m.
  • Part-time studies: Two evenings/week from 06:00 p.m. - 09:15 p.m. (Monday-Thursday) and two saturdays/month from 08:30 a.m. - 04:00 p.m.
Recognition of already completed academic achievements
Achievements already made within the framework of other training courses can be recognised after an individual examination and lead to a shortening of the study period.

Study Content

Admission Requirements

  • (Technical) university entrance qualification or
  • according to Section 11 Berlin University Act:
  • a vocational qualification eligible for the course of studies, together with at least three years of professional experience or
  • a qualification as Meister/in [master technician], state certified technician, certified business administrator
For International Applicants
German language proficiency certificate: language level C1 according to Common European Framework of Reference for Language

Perspectives after Graduation

This economic degree programme not only provides you with knowledge of classical business administration, but also with subject-specific knowledge of management activities in the retail sector. This ensures significantly higher career entry and promotion opportunities. Your studies will qualify you for tasks in a national as well as in an international environment.






Employments | Fields of Activity | Occupational Fields

  • Functions in national and international commercial enterprises (wholesale and retail)
  • Positions as branch manager, department head, market manager, area or regional manager
  • eCommerce
  • Merchandise Management
  • Purchasing and Procurement
  • CRM, Merchandising
  • Marketing
  • Sales
  • Logistics
  • Controlling
  • Human Resources
  • Market Research

Statements of Students

I was always fascinated by economical processes and its contexts. The degree program in the business sciences sector was the right choice for me. It gives me the opportunity to understand all the economical contexts. Because of the small groups and the practical relevance I feel optimally prepared of my future challenges.

Alina Henze

studiert Handelsmanagement

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Further Information

Finanzierung und Förderung

Finance and Funding

Information on finance and funding.

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Certified Quality

The bbw University of Applied Sciences is institutionally accredited by the German Science Council and system-accredited by the FIBAA.

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Study in Berlin

Because Berlin is Europe's number one city for young people!

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