Fashion Management | bbw Hochschule

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Facts

Academic degree

Bachelor of Arts
Section

Economics and Business Management
Type of study

Full-time
Commencement of studies

Winter semester
Summer semester
Duration

6 Semesters (full-time)
ECTS

180
Locations

Berlin
Language

German
Costs

36 installments of EUR 530.00 (EUR 19,080.00)

Bachelor
(Bachelor of Arts)

Berlin stands for an exciting mix of art, film, music and fashion and is an integral part of the international trend and lifestyle community. After just a few seasons, Berlin has firmly established itself among the "TOP 5" fashion locations worldwide with over 270,000 fashion trade visitors and around 200 events as part of the Berlin Fashion Week.

In order that a fashion collection can be successful, it needs talented designers on the one hand and management professionals on the other who are able to accompany and steer the work of creative professionals in an economically meaningful way. The bbw Hochschule - University of Applied Sciences has set itself the goal of imparting practice-relevant and industry-specific management content from the textile industry in order to establish first-class trained experts in the fashion industry. In the degree programme of Economics and Business Management - Fashion Management you will learn to recognize important trends at an early stage and are able to implement and enforce them on all decisive entrepreneurial levels up to the end consumer.

With a Bachelor of Arts degree in Fashion Management, you will have excellent career opportunities in a wide variety of areas in fashion, luxury and retail companies, such as marketing, purchasing or sales, with a focus on branding and brand management, licensing and trend scouting as well as design, merchandising, logistics or product and collection management. Due to the scientifically sound and practical education at the bbw Hochschule - University of Applied Sciences, your expertise is in demand nationally as well as internationally.

The Study Programme

Duration and Form of Study

Full-time studies: 3 years or 6 semester

Start of Studies

1st April and 1st October

Study Times

Approximately eight weeks of semester break are planned for each year of study.
In the period from 08:30 a.m. - 05:30 p.m.

Course of Study

The course is divided into two parts, Basic Studies and Advanced Studies. Thereby, the courses are modularly constructed.

The focus in the Basic Studies is on study orientation, epistemology and personality development. In addition, current topics international economic and managerial aspects and ethical aspects form the foundation of economics.

While the basic studies emphasis on the basic knowledge of economics, the Advanced Studies exclusively convey professional and industry related subjects. In addition to the compulsory modules, you decide individually on optional modules in order to follow your personal interests and strengthen your skills.

For the study course, two internships are compulsory, which you can be complete in Germany or abroad, provide you important insights into the later professional life and should prepare you actively for starting a career.

The course of study concludes with a practice-oriented bachelor thesis and the award of the academic degree "Bachelor of Arts".

Practice-oriented Study

All teaching content is taught according to the latest teaching methods and in networked application. Since our professors and lecturers come from the business world, they can integrate their experience and their network into their teaching in a particularly practical way. In addition, lectures, case studies and specialist debates parallel to specialist internships, excursions and guest lectures are formative elements of the course. In addition to classroom instruction, the acquired specialist knowledge is reflected and applied in self-study, in group work and in accompanying learning (eLearning). The different life and professional backgrounds of the students are seen as an important enrichment.

Study Content

Basic Studies

Scientific Methods and Digital Competences
Mathematics in Economics
Business Administration
Business Law
Economics
Cost Accounting
Accounting and Taxes
Management
Intercultural Management | Ethics | Diversity Management *
Project Management *
Economic Policy and External Trade
Controlling
Commercial English
Organisation and Human Resource Management
Business Finance
Digital Business Processes and Information Systems
International Management and Corporate Strategy
Student Research Project I
Practical Phase I

*Elective Module

Advanced Studies

Fundamentals of the Fashion Management
Fashion Technology and Fabrics
Fashion Marketing
Fashion Design
Fashion Display and Presentation*
Fashion and Design Trends, Forecasts*
Fashion, Brand and Competition Law
Negotiation Techniques
Management of a Fashion Company*
Fashion Project and Media Management*
Target Groups Specific Development of a Fashion Collection
Student Research Project II
Practical Phase II

*Elective Module

Admission Requirements

(Technical) university entrance qualification
For international applicants: German Language Level C1 (Common European Framework of Reference)

Perspectives after Graduation

This economic degree programme not only provides you with knowledge of classical business administration, but also with subject-specific knowledge of management activities in the fashion sector. This ensures significantly higher career entry and promotion opportunities. Your studies will qualify you for tasks in a national as well as in an international environment.

Employments | Fields of Activity | Occupational Fields