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bbw Hochschule - University of Applied Sciences

Leibnizstrasse 11 - 13
10625 Berlin

Tel.: +49 (0)30 / 319 909 50
Fax: +49 (0)30 / 319 909 555

E-Mail: info@bbw-hochschule.de

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Corporate Communication

Facts

  • Academic degree

    Bachelor of Science

  • Section

    Economics and Business Management

  • Type of study

    Full-time

  • Commencement of studies

    Winter semester

  • Duration

    6 semesters (full-time)

  • ECTS

    210

  • Locations

    Berlin

  • Language

    German

  • Costs

    Full-time studies:
    36 installments of EUR 470,00 (EUR 16.920,00)

    Part-time studies:
    48 installments of EUR 352,50 (EUR 16.920,00)

Bachelor
(Bachelor of Science)

"You can't not communicate" is the famous quote by communication scientist Paul Watzlawick for interpersonal communication. Companies are also social systems that cultivate communication relationships with various stakeholders and society in order to be able to operate successfully in the market.

The study programme in Corporate Communications deals with communication management between internal and external stakeholders, such as employees, customers, journalists and business partners. The stakeholder-oriented approach to corporate management deals with how companies can build trust and bind customers to the organization. How do companies use social media networks to increase brand awareness?

In addition to Social Media Management, the course deals with the topics of Corporate Social Responsibility, Brand Management, Internal Communication as well as strategies for coping with internal and external crises. The course takes up current trends of digitalization and artificial intelligence (AI) in corporate communications and discusses the influence on different organizations and society.

By studying Corporate Communications at bbw Hochschule - University of Applied Sciences in Berlin, our students receive the title Bachelor of Science (B.Sc.).

The Study Programme

Commencement of studies
Full-time studies: 1 October
Duration of full-time studies
3 years or 6 semesters - 1.800 hours | Approx. 6 weeks of vacation are scheduled annually.
Duration of professionally flanking studies
4 years or 8 semesters - 1,800 hours

Unternehmenskommunikation Social Media

Study Contents

Admission Requirements

Entry qualification

  • General (Abitur) or specialised (Fachhochschulreife) academic entry certificate, or
  • a professional certificate suitable
  • for higher education according to Section 11 of the Berlin Higher Education Law with at least three years of professional experience or
  • a certificate as a master craftsman, state-examined technician or state-examined business administrator.
For support via
the e-learning platform, the technical precondition is access to an internet-capable computer.

For international applicants
German language certificate: language level C1 according to the Common European Framework of Reference.

Prospects following studies

Perspektiven

The study programme Corporate Communications qualifies our graduates for many attractive communication professions in the following organisations:

  • International and national commercial enterprises (SMEs)
  • State Organisations (administrations and authorities)
  • NGOs and non-profit Organizations
  • Associations
  • Media Companies
  • Communication Agencies
The job titles in the field of corporate communications include:
  • Communications Manager
  • Communication Consultant
  • PR Consultant
  • PR Manager
  • Social Media Manager/Consultant
  • Community Manager
  • Digital Marketing Manager
Current studies assume an increased demand of companies in this occupational field and forecast good job prospects for the coming years.

ECM Study 2020
Job study LinkedIn 2020

Professors

Community Building with Influencer

Behrmann / Konhäusner / Scholl / Mehner
Community Building mit Influencern
Kreative Wirtschaftskommunikation in der Plattformökonomie

Order the publication here:
WeltTrends - Potsdamer Wissenschaftsverlag

News about the study programme

Further information

Finanzierung und Förderung

Financing and promotion

Information on financing and promotion.

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Certified quality

The bbw University of Applied Sciences is institutionally accredited by the German Science Council and system-accredited by the FIBAA.

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