The Study Programme
Full-time studies: 1st April and 1st October
3 years or 6 semesters - 1.800 hours | Approx. 6 weeks of vacation are scheduled annually.
With its structure and the contents designed, this course of study is oriented towards consistently to the comprehensive demands and needs of the present and future communication management. A successful completion of this programme leads to a holistic and management-oriented understanding of the design, implementation and further development of integrated corporate communications. The course of studies proposes a Bridge from theory and scientific foundation to concrete discussions with practical applications.
The concept of the programme is designed in such a way that students can own questions and activity or internship-related can and should contribute case studies. Teaching didactics oriented in this way supports the goal of linking theoretical knowledge directly with its real environment into a context.
The promotion of individual and social key qualifications will be a special importance, especially the personal ability to communicate and deal with conflict, Strong rhetorical and presentation skills are particularly important for the corporate communications profession.
All course contents are taught using the latest teaching methods and in networked application. Since our professors and lecturers come from the business world, they can integrate their experience and their network into the teaching in a particularly practical way. In addition, lectures, case studies and specialist debates parallel to specialist internships, excursions and guest lectures are characteristic elements of the course. In addition to classroom teaching, the acquired specialist knowledge is reflected and applied in self-study, group work and in accompanying learning (eLearning). The different life and professional backgrounds of the students are seen as an important enrichment.
