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Guest Lecture of Dong Seung Kim

21.06.2019

DongSeungKim

Dong Seung Kim, who is of Korean descent and has lived in Frankfurt since 1994, reported on issues of intercultural business communication. Dong Seung Kim is a true specialist in intercultural business communication. He primarily advises large Korean corporations on market launches in Germany and Europe. "We feel very honored that such an experienced expert, who was e.g. responsible for the market introduction of many Korean products and marks in Germany of Korean enterprises such as Hyundai and Samsung, shares its knowledge with us, explained the course leader for restaurant communication Professor Dr. Malte Behrmann. "I have lived and worked in South Korea as a German, and I always find surprising similarities between German and Korean culture.

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