Communication is constantly changing - new media, formats and technologies are being introduced. The language of design, words and images is changing. Publicly effective productions with strong emotions, real interaction as well as credible and sustainable communication are becoming increasingly important. At the same time, marketing and communication, media design and event management are becoming more and more linked. In the degree progamme Economics and Business Management - Media and Event Management the focus lies on the practical qualification within the range of the medium production, - coordination and - organisation as well as in the purposeful conception, efficient execution and target groupsharp communication of experience-oriented formats. The content and experience gained in the bachelor's programme will open up career opportunities for you in the media, communications, event and agency industries.