Media and Event Management | bbw Hochschule

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Facts

Academic degree

Bachelor of Arts
Section

Economics and Business Management
Type of study

Full-time
Commencement of studies

Winter semester
Summer semester
Duration

6 Semesters (full-time)
ECTS

180
Locations

Venice
Language

Englisch
Costs

36 installments of EUR 530.00 (EUR 19,080.00)

Bachelor
(Bachelor of Arts)

Communication is constantly changing - new media, formats and technologies are being introduced. The language of design, words and images is changing. Publicly effective productions with strong emotions, real interaction as well as credible and sustainable communication are becoming increasingly important. At the same time, marketing and communication, media design and event management are becoming more and more linked. In the degree progamme Economics and Business Management - Media and Event Management the focus lies on the practical qualification within the range of the medium production, - coordination and - organisation as well as in the purposeful conception, efficient execution and target groupsharp communication of experience-oriented formats. The content and experience gained in the bachelor's programme will open up career opportunities for you in the media, communications, event and agency industries.

Overview

Commencement of Studies
Full-time course: 1st October

Application Deadline for Non-EU Applicants
15th August for the winter semester
15th February for the summer semester

Duration of the Study Programme
3 years | 6 semesters

Course Language
English

Admission Requirements

(Technical) university entrance qualification | Diploma di maturità
English Language Level B2 (Common European Framework of Reference)

Study Content

Basic Studies

Scientific Methods and Digital Competences
Mathematics in Economics
Business Administration
Business Law
Economics
Cost Accounting
Accounting and Taxes
Management
Intercultural Management | Ethics | Diversity Management *
Project Management *
Economic Policy and External Trade
Controlling
Commercial English
Organisation and Human Resource Management
Business Finance
Digital Business Processes and Information Systems
International Management and Corporate Strategy
Student Research Project I
Practical Phase I

*Elective Module

Advanced Studies

Basics of Economics in the Media Industry
Planning, Creation and Control of Media Products
Fundamentals of Event Management
Viral Marketing and Search Engine Optimisation*
Visual Communication and Design of Offline Media*
Communication, Presentation and Techniques of Moderation*
Information Logistics and Process Design*
Practical Event Management
Event and Media Law
Empirical Studies on the Event and Media Industry*
Fundamentals of Event Technology*
Career, Entrepreneur and Startup Strategies
Student Research Project II
Practical Phase II
Bachelor Thesis and Colloquium

*Elective Module

How the Programme Works

The basic studies focus on general academic skills, personal development and competences. In addition, current topics with international economic, managerial and ethical aspects form the foundation of the course.

The advanced studies concentrate on contents related to the specific sector and occupational field. In addition to the compulsory modules, you will decide individually on elective modules in order to follow your personal interests and strengthen your skills.

Two internships form the practical part of the course and can be completed in Italy or abroad. This experience will offer usefull insights into a subsequent career.

The bachelor thesis is the final part of the course and leads to the academic title "Bachelor of Arts".

Career Prospects

This economic degree programme not only provides you with knowledge of classical business administration, but also with subject-specific knowledge of management activities in the media and event sector. This ensures significantly higher career entry and promotion opportunities. Your studies will qualify you for tasks in a national as well as in an international environment.

Employments | Fields of Activity | Occupational Fields

Advertising, Marketing and Communication Agencies
Trade Fair and Event Organisers
PR Agencies
Entertainment Industry
Tourism Providers or Hotels with Event and Congress Business
Media companies such as publishing houses and editorial offices from portfolio management to external communication
Production, Design and Conception of Media
Film and Television Production
Sales and Marketing (from start-ups or SMEs)
Organisation and Event Management