In order that a fashion collection can be successful, it needs talented designers on the one hand and management professionals on the other hand who are able to accompany and steer the work of creative professionals in an economically meaningful way. bbw University of Applied Sciences has set itself the goal of imparting practice-relevant and industry-specific management content from the textile industry in order to establish first-class trained experts in the fashion industry. In the degree programme of Economics and Business Management - Fashion Management you will learn to recognize important trends at an early stage and are able to implement and enforce them on all decisive entrepreneurial levels up to the end consumer. With a Bachelor of Arts degree in Fashion Management, you will have excellent career opportunities in a wide variety of areas in fashion, luxury and retail companies, such as marketing, purchasing or sales, with a focus on branding and brand management, licensing and trend scouting as well as design, merchandising, logistics or product and collection management.