Contact

We would be happy to introduce our courses and the bbw University.
Arrange a personal consultation with us.

bbw University

Leibnizstrasse 11 - 13
10625 Berlin

Tel.: +49 (0)30 / 319 909 50
Fax: +49 (0)30 / 319 909 555

E-Mail: info@bbw-hochschule.de

My studies

Online Campus

To access the bbw University information system with detailed information on lectures, rooms, exams and grades, please use the Online Campus login here.

Learning Portal

To access the virtual course rooms with study material and learning activities, please use the Learning Portal login here.

Webmail

To access your internal university email, please use the Webmail client login here.



Search

Fashion Practice Lectures

29.11.2017

On 2 November 2017, a series of events began at the bbw University of Applied Science, which was organized in Berlin in cooperation with the Fashion Practice Academy and our professor for fashion management, Prof. Oliver MacConnell.
Top executives in the fashion industry will discuss with bbw students of fashion management and interested parties about current trends in the fashion industry and provide insights into their companies. For our students, this was not only an exam relevant duty event, rather also a unique opportunity to ask leading figures in the fashion industry questions. The Fashion Practice Academy is dedicated to the investigation and evaluation of current topics in the textile industry and the knowledge transfer of fashion and marketing trends in the context of digitization.

Angelika Schindler Obenhaus, managing director from the KATAG AG, opened the first event and imaged the largest fashion system service provider of Europe. The KATAG AG is a family business, which 1923 was founded and mainly produces fashion for the medium-sized specialized trade. With a total of 14 collections for different brands, which it puts on the market annually, are produced around the 5 000 models, which are sold in a total of 20 countries. The company zLabels GmbH, which was presented on the second day of the Fashion Practice Lectures by Jan Wilmking, Senior Vice President of Zalando SE and Managing Director of zLabels GmbH, is taking a completely different sales route. The fashion company was founded in 2010, produces and sells a total of 15 different fashion brands, such as Even & Odd and Anna Field, through the online shop Zalando in a total of 18 countries. During their introductory rounds, Angelika Schindler Obenhaus and Jan Wilmking discussed the different production strategies that are crucial to the success of each collection. It is not only important to aim for a high return, but also to meet the current time spirit and to consider the so-called "DNA of end users".

Current trends play an important role in the marketing and distribution of fashion. For example, social media channels are becoming increasingly important. So the KATAG AG works with influential bloggers who showcase fashion through their particularly high reach. Another important trend was the importance of sustainability for the company and for the consumer. For example, since 2013 the KATAG AG is a member of the BSCI (Business Social Compliance Initiative) and is since 2017 certified GOTS (Global Organic Textile Standard), which should prove the manufacture of the garments from sustainable materials and under good working conditions. In the final round of discussion all participants had the chance to ask open questions. There were also other interesting topics such as return costs or the trend towards digitization in the fashion industry addressed, which, as Jan Wilmking said, is becoming increasingly important, for example by virtual reality. On certain portals, shoppers could already view the products in a 3D view and try them on virtually to decide in advance whether they would like the selected item of clothing.

The third and last Lecture of the event series took place on 28 November 2017. Dietmar Axt, CEO Mustang Group, presenting his company here, analyzed the success story and answer the questions from the students and external visitors.

#fashion #truedenim #jeans #mustangjeans #ceo #lecture #studies #fashionmanagement #aboutfashion #zalando

Which course of study is best for me?