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Prof. Shafighi: My motto is "whatever you have to do, do it properly"

Prof. Najla Shafighi at the Professorship Appointment

In April, bbw Hochschule - University of Applied Sciences welcomed Prof. Dr. Phil Najla Shafigi as a new professor for International Technology Transfer Management in the Department of Industrial Engineering. Prof. Shafigi was appointed by the Rector Prof. Hafer on April 9, 2021 during the international enrollment ceremony.

Before joining bbw Hochschule, she has worked as a Lecturer and researcher at Asia Pacific University of Technology and Innovation and also at Lincoln University College in Malaysia in which she was engaged in research and teaching several courses in business and economics in the dual-degree programs (UK, Malaysia). Prior to that, she worked in international offices for the rapidly growing international student exchange in the Education Hub in East Asia. More specifically, she worked as a Business Development Manager (EduFront) and managed to establish several partnership agreements between Asian and middle-Eastern universities in the area of business, management, and food & beverages Industries. Before that she led a team of fifteen in international marketing at Legenda Education Group in Malaysia and was responsible to recruit international students.

In terms of research, she colaborated in a research grant from the Malaysian Ministry of Higher Education and this has led to publication of sevral articles in peer reviewed journals. From industrial point of view, she worked as sales and quality control manaegr at Salsali marble Group in Iran and Malaysia. In this capacity she had dealt with many European customers especially in international marble exchibitions in Italy and China.

Prof. Dr. Phil. Shafighi obtained her Masters degree in Businees Management from Tehran University and her PhD in Economics from the Universiti Kebangsaan Malaysia.

Due to her many years of working in industry as well as years of research, and teaching activities, Prof. Dr. Phil. Shafighi will share those experiences to enhance the students' experince at bbw Hochschule in the field of technology transfer.

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