Contact

We would be happy to introduce our courses and the bbw University.
Arrange a personal consultation with us.

bbw University

Leibnizstrasse 11 - 13
10625 Berlin

Tel.: +49 (0)30 / 319 909 50
Fax: +49 (0)30 / 319 909 555

E-Mail: info@bbw-hochschule.de

My studies

Online Campus

To access the bbw University information system with detailed information on lectures, rooms, exams and grades, please use the Online Campus login here.

Learning Portal

To access the virtual course rooms with study material and learning activities, please use the Learning Portal login here.

Webmail

To access your internal university email, please use the Webmail client login here.



Search

First fashion research project: Focus on Fashion and Industry

2019-07-01

FocusonFashion_4

On Monday, 01 July 2019, an event of the bbw University on a current research project in the field of fashion took place in the Haus der Wirtschaft. Prof. Oliver MacConnell welcomed the guests at 5 p.m. and opened the event 'Focus on Fashion and Industry' with exciting insights from his work, as it is well known that the path from the idea to the realisation of a project often leads to new insights.

"We took collection development out of our day-to-day business in order to make innovations possible, and we also gave the people with reservations, who are incredibly important, a right of veto, but didn't let them get involved in collection development and news too early, that was a very important insight. I was particularly pleased that the ZIM project - as the first research project in the field of fashion - gave us at the bbw University and also the medium-sized company that worked with us on the project outside of our day-to-day business the opportunity to approach scientific questions and textile developments with a certain ease with one goal in mind. That impressed me very much and made me very happy".

As a special guest, Prof. MacConnell welcomed Carmen Heidecke, Ministerial Councillor and Head of the ZIM Programme at the BMWi: "As I said, I am particularly pleased that Ms Heidecke from the Federal Ministry of Economics and Energy is giving a keynote speech today on the topic "From idea to market success"."

Carmen Heidecke's keynote speech was followed by a lively exchange between the guests. The guests rounded off the evening with potato salad, boulettes and a glass or two of Crémant. It was a very successful event with interesting input and great guests.

Snapshots

Which course of study is best for me?