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Book Launch "Creative Industry Management" by Prof. Dr. Malte Behrmann

Buchvorstellung Prof. Malte Behrmann Gruppenbild

On the evening of 28th October Prof. Dr. Malte Behrmann, anchor professor Master Management of Creative Industries, launched his book "Creative Industry Management". The book launch took place in the Haus der Wirtschaft and was rounded off with an exciting panel discussion. First Ursula Schwill, Chancellor of the bbw Hochschule - University of Applied Sciences, welcomed the guests present. This was followed by the lecture and reading by Prof. Dr. Malte Behrmann regarding his newly published book.



Malte Behrmann: "The book is revolutionary in terms of cross-sector understanding."

The panel discussion on the topic of management in the cultural and creative industries in the face of digital change opened with a short round of introductions of the discussion participants present. Olaf Zimmermann, Managing Director of the German Cultural Council, was also part of the panel. Jeannine Koch, Managing Director of MediaNet Berlin/Brandenburg was also on hand to discuss exciting topics in the cultural and creative industries. Bernd-Wolfgang Weismann from the Ministerial Council and Haleh Esbak von Jascheroff, fashion designer and founder of the platform mycuraya.com, also contributed to the panel. In addition to topics such as the interpretation of the concept of digitalisation and sustainability in the cultural sector the discussion ended with Haleh Esbak von Jascheroff's contribution on the topic of holistic well-being. Olaf Zimmermann took up this topic and ended the panel discussion with the words: "The final result is that the creative and cultural industries are also about increasing one's holistic well-being".

The book "Creative Industry Management" will be available in stores from January 2022 and can also be borrowed from the library of the bbw Hochschule - University of Applied Sciences.

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