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Prof. Dr. rer. oec.

Juan Ocampo

Professor of Sustainability and Smart Building Technology

Subject group
Industrial Engineering

CV

  • Since 2025 - Professor and Program Director of the M.Sc. Sustainability and Smart Building Technology at bbw University of Applied Sciences
  • Since 2022 - Appointed Entrepreneurship Advisor at the Embassy of Mexico in Germany Since 2018 - Authorized Signatory (Prokurist) of High Rise Ventures GmbH (Venture capital investor for PropTech startups)
  • 2023-2025 - Chairman of the Board, Tech in the City e.V. (Non-profit initiative aimed at introducing more people to the tech industry and sustainably addressing the skilled labor shortage)
  • 2023-2025 - Co-founder and Managing Director of Skyflare GmbH (Cybersecurity startup combating online fraud in e-commerce) 2018-2020 - Managing Director of Rysta GmbH (Internet of Things startup)
  • 2013-2018 - Head of Operations at KIWI.KI GmbH (Market leader in access systems for multi-family buildings in the DACH region)
  • 2010-2013 - Production Engineer at Gulfstream Aerospace Corporation (American jet manufacturer)

Academic profile

  • Since 2019 - University lecturer at various universities: Technische Universität Berlin, HWR Berlin, HTW Berlin, Berlin International University of Applied Sciences, CBS International Business School, ISM School of Management and Economics, and Universidad Autónoma de Baja California
  • Ph.D. (Dr. rer. oec.) at HHL Leipzig Graduate School of Management on the topic "Technology Acceptance in Real Estate"
  • Master's degree in Global Production Engineering at Technische Universität Berlin
  • Master's degree in Living Languages at Universidad Autónoma de Baja California
  • Bachelor's degree in Mechatronics at Universidad Autónoma de Baja California

Publications

  • Ocampo, J. (2024). Barriers to technology acceptance faced by PropTech start-ups. International journal of entrepreneurship and innovation management, 28(1-2), 1-24.
  • Ocampo, J. (2023). The role of dedicated institutional investors in the diffusion of innovation and technology acceptance of PropTech. In EURAM 2023: Transforming business for good.
  • Ocampo, J. (2023). Technology acceptance in real estate: PropTech startups leading innovation (Doctoral dissertation, HHL Leipzig Graduate School of Management).
  • Ocampo, J., & Schneckenberg, D. (2022). Technology acceptance barriers in Real Estate. In EURAM 2022: Leading digital transformation.
  • Ocampo, J. D. y Toledo, D.G. (2013). Identificación de funciones argumentativas en el discurso oral en lengua materna (L1) de estudiantes universitarios de ingeniería industrial. Plurilinkgua, 9 (2).
  • Ocampo-Peña & Toledo-Sarracino, D. (2012). ¿Es posible el aprendizaje y la adquisición de lenguas extranjeras a través de las redes sociales. In Congreso International de Idiomas, pp. 52-67