Professors · Industrial Engineering

Prof. Dr. Juan Ocampo

Professor and programme director for Sustainability & Smart Building Technology – PropTech expert, venture partner and co-founder of several IoT and AI start-ups.

Industrial EngineeringSustainability and Smart Building Technology

Profile

Prof. Dr. Juan Ocampo
RoleProfessor & Program Director M.Sc. Sustainability & Smart Building Technology (SSBT)
Teaching and subject areaSustainability and Smart Building Technology
DepartmentIndustrial Engineering
At the university sinceLecturer since October 2019, professor since September 2025

Prof. Dr. Juan Ocampo has taught at bbw University since October 2019 and was appointed professor in September 2025. He earned his doctorate at HHL Leipzig Graduate School of Management on technology acceptance in real estate and combines academic research with entrepreneurial practice in PropTech, IoT and AI.

juan.ocampo@bbw-hochschule.de

Academic Background

  • 2017–2023: Dr. rer. oec. in economics, HHL Leipzig Graduate School of Management (dissertation: Technology Acceptance in Real Estate)
  • 2013–2015: M.Sc. Global Production Engineering, Technische Universität Berlin (DAAD scholarship)
  • 2011–2013: M.A. Modern Languages, Universidad Autónoma de Baja California, Mexicali, Mexico
  • 2006–2010: B.Sc. Mechatronics, Universidad Autónoma de Baja California, Mexicali, Mexico (DAAD exchange, Saarland University 2009–2010)

Professional Career

  • Since 2025: Professorship & programme director M.Sc. Sustainability & Smart Building Technology, bbw University, Berlin
  • Since 2018: Venture partner & authorised officer, High Rise Ventures GmbH, Berlin (VC portfolio of 20+ investments)
  • 2023–2025: Managing director & COO, Skyflare GmbH, Berlin (AI cybersecurity start-up)
  • 2018–2020: Managing director & COO, RYSTA GmbH, Berlin / Copenhagen (industrial IoT start-up)
  • 2013–2018: Head of Operations, KIWI.KI GmbH, Berlin / Hamburg (IoT start-up)
  • 2010–2013: Planning Engineer II, Gulfstream Aerospace Co., Mexicali, Mexico (FAA-certified aerospace production)

Memberships & Functions in Committees and Associations

  • EURAM (European Academy of Management), since 2022
  • Paper reviewer: EURAM Annual Congress
  • ISPIM (International Society for Professional Innovation Management), since 2023
  • Young Scholars Initiative (YSI/INET), since 2024
  • Netzwerk TA (Technology Assessment Network), since 2024
  • Red LatIR, since 2025 – reviewer
  • IBB Bank (BPW Berlin), BMWE/BMWi, VDI/VDE Innovation GmbH

Awards, Scholarships, Honours & Patents

  • DAAD scholarship (2×): M.Sc. TU Berlin 2013–2015; year abroad at Saarland University 2009–2010
  • Appointed speaker on entrepreneurship, Embassy of Mexico in Germany (since 2022)
  • Future Leadership Board CREtech (since 2021)
  • MIPIM PropTech Ambassador (2019)
  • UrbanTech Accelerator Fellow, Copenhagen (2019)
  • GESS Entrepreneurship Program, Tongji University Shanghai (2017)

Exhibitions, Conference Contributions & Lectures

  • 2025: „Global Diversity and Voices: Meaning of Environment“ – University of Arizona (Panel); „Entrepreneurship and Industry 4.0 in Germany“ – Humboldt-Universität zu Berlin; „Gründung in der Gastronomie“ – Botschaft von Mexiko in Deutschland; „Deutschland and Innovation“ – Konferenz in Mexiko
  • 2024: „Tech Development & Disruption“ – HHL Leipzig; „Vermeidung von Cyberrisks im Lieferantennetzwerk“ – TSM 20. Workshop Smarte Lieferketten; „Entrepreneurship and Industry 4.0“ – Humboldt-Universität zu Berlin; „Entdecke die Welt der Business Angels“ – Botschaft von Mexiko in Deutschland; „Stand der Cybersicherheit in E-Commerce in 2024“ – CETYS Universidad (online); „Lug und Trug im Tagesgeschäft“ – Internationaler Club im Auswärtigen Amt
  • 2023: „Navigating ESG Challenges with PropTech innovations“ – Drees & Sommer; „Money Mindset: Warum Finanzen essenziell sind?“ – Botschaft von Mexiko in Deutschland
  • 2022: „Technology Acceptance Barriers in Real Estate“ – EURAM Kongress Winterthur; „PropTech Ökosystem in Europa“ – Hochschule Luzern (CAS Real Estate Asset Management); „Facility Management and Smart Buildings“ – Global PropTech (online)
  • 2021: „The future of office space“ – Relevation 2021 (online); „PropTech – Digitalization in Real Estate“ – IPADE Business School (online)
  • 2019: „PropTech und digitale Transformation der Immobilienwirtschaft“ – Knauf Gruppe, Belgien (Keynote Vorstand); „What can we learn from Digital Disruption in Real Estate?“ – ISH Frankfurt 2019, StartUp Forum Keynote

Publications

  • Nagel, C. & Ocampo, J. (in Vorbereitung, 2026). Rethinking Real Estate for a Sustainable Future. Buchprojekt (Proposal eingereicht).
  • Ocampo, J., Pellisery, J., Hahn, V. & Nagel, C. (under review, 2026). When the signal doesn't land: Relational embeddedness and the governance of construction technology adoption. Conference on Relational Economics & Governance 2026 (Abstract eingereicht).
  • Ocampo, J. & Hering, D. (eingereicht, 2026). Estrategias de emprendimiento sostenible de la diáspora mexicana ante políticas públicas de educación financiera. In: Sostenibilidad en los negocios: retos y oportunidades en sectores locales y turísticos (Buchkapitel, eingereicht).
  • Ocampo, J., Cárcamo, R. & Nagel, C. (in Bearbeitung, 2026). LowTech y economía circular en bienes inmuebles en Alemania: ¿Un modelo operativo para la transición y eficiencia energética en Latinoamérica? In: Sostenibilidad en los negocios (Buchkapitel, in Bearbeitung).
  • Ocampo, J. (2026). Identitätswandel durch Migration – Integration darf keine endlose Prüfung sein. openZENIKPLUS Journal.
  • Ocampo, J. (2026). Die wahrscheinlichste Zukunft der Immobilienwirtschaft in Deutschland: Weniger bauen, mehr regenerieren! ZENIK Journal.
  • Nagel, C. & Ocampo, J. (2025). Die wahrscheinlichste Zukunft der Immobilienwirtschaft in Deutschland. ZENIK Journal.
  • Ocampo, J. & Nagel, C. (2025). Creando rentabilidad en espacios vacíos temporales a través de nuevos conceptos de uso basados en tecnología. Journal Valuación.
  • Nagel, C. & Ocampo, J. (2024). What we still need to do to achieve our ESG goals? In: Global ESG in Real Estate (Buchkapitel, E-Book).
  • Ocampo, J. & Nagel, C. (2024). Incrementando el valor de inmuebles a través con tecnología. Journal Valuación.
  • Ocampo, J. (2024). Barriers to technology acceptance faced by PropTech start-ups. International Journal of Entrepreneurship and Innovation Management, 28(1–2), 1–24.
  • Ocampo, J. (2023). The role of dedicated institutional investors in the diffusion of innovation and technology acceptance of PropTech. EURAM 2023, Dublin (Konferenzbeitrag, peer-reviewed).
  • Ocampo, J. (2023). Technology Acceptance in Real Estate: PropTech Startups Leading Innovation. Dissertation, HHL Leipzig Graduate School of Management.
  • Ocampo, J. & Schneckenberg, D. (2022). Technology acceptance barriers in Real Estate. EURAM 2022, Winterthur (Konferenzbeitrag, peer-reviewed).
  • Ocampo, J. D. & Toledo, D. G. (2013). Identificación de funciones argumentativas en el discurso oral en L1 de estudiantes universitarios de ingeniería industrial. Plurilinkgua Journal.
  • Ocampo, J. D. & Toledo, D. G. (2012). ¿Es posible el aprendizaje y la adquisición de lenguas extranjeras a través de las redes sociales? Congreso Internacional de Idiomas 2012 (Konferenzbeitrag).

Get to know us

Meet all professors of bbw University – or book a personal consultation right away.

All professors Book a consultation