Media and Event Management
Business fundamentals such as management and marketing, combined with specialised knowledge from the media and events industry.
Programme at a glance
Please note: this degree programme is taught in German. This page describes the programme in English for your orientation.
What is it about?
Create experiences that inspire and connect people – in a world where media, communication and events play a central role. In the Bachelor’s programme „Media and Event Management“ you combine business fundamentals with creative media and event skills.
You learn to conceive, plan and deliver events and media projects – from brand experiences through to live events and digital campaigns – while building your skills in project management, marketing and communication.
With the Bachelor of Arts, a wide range of career paths opens up in event management, media production, marketing, PR and the creative and entertainment industries.
Focus areas & modules
- Business administration fundamentals
- Media production & design
- Event conception & organisation
- Marketing & brand communication
- Project management
- Digital campaigns & formats
- Electives for specialisation
The focus is on practical capability in media production, coordination and design as well as on the conception, delivery and audience-specific communication of experience-driven formats. Berlin is Germany’s number one media and events location. Two compulsory internships and a practice-oriented Bachelor’s thesis are part of the curriculum.
We are happy to send you the full module handbook on request.
Career & prospects
Graduates work in the media, communication, event and agency business – employed at start-ups, mid-sized companies and corporations, or self-employed.
Admission requirements
You are admitted with the general higher education entrance qualification (Abitur), the entrance qualification for universities of applied sciences (Fachhochschulreife) or a relevant professional qualification. There is no numerus clausus.
Interested in Media and Event Management?
Book a personal consultation or request information material without obligation – we usually reply within 24 hours.