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Excursion to the internetwarriors GmbH

20.11.2019

Internetwarriors_Handelsmanagement

Yesterday Prof. Dr. Michael Jasniak visited internetwarriors GmbH with his students of trade management and eCommerce. First there was a short introduction of the agency. It followed a lecture of the managing director of the internetwarriors GmbH, Axel Zawierucha, about lead generation in eCommerce. Afterwards there was a very good discussion on the topic "Change of wholesale companies in the age of eCommerce". Excursions such as these and the practical relevance associated with them are particularly well suited to underline the understanding of certain topics which are dealt with in class. It was particularly interesting for the students to understand the interfaces between trade marketing, theory and the application of marketing in eCommerce. The practical examples, which are used with such an excursion, clarify the increase of hybrid selling models in the wholesale.

At the end of the excursion even a current trainee was available for questions and gave the students insights into life and work in an online agency.

It was an exciting excursion with great insights into the world of online marketing.

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